In 1980, Patrick Frey formed the concept of NATECRU, a term combining two words: "naturel" and "ecru". The idea was - at the time and again today - to create a collection of various textures using natural fibers only and limited to a few neutral colorways. NATECRU is a real exercise in weaving, where natural textures such as hemp, linen, wool, cotton, silk, and cashmere are embellished by the quality of the yarns, the weave and the finish. The result is a contemporary colle